Creativity
“My creations matter.”
Children create stories, drawings, music, games and other original works. Learning about IP helps them recognise that creativity has value and appreciate their own work.
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WHY IP2KIDS?
Children are already creators.
Every time a child draws, writes, invents, designs or dreams up a solution, they are creating. IP2Kids gives primary-school children a friendly first introduction to intellectual property through short adventure passages, simple clue questions and Questy's child-friendly discoveries.
“Ideas Have Superpowers!”
OUR MISSION
Make children curious about the world of ideas.
IP2Kids begins with zero assumed knowledge. Children experience an everyday idea first, find easy clues from what they have just read or heard, and only then meet the relevant IP word. The aim is understanding and curiosity — not memorising legal definitions.
All 15 Idea Adventures are free to explore. No subscription. No paid learning levels.
IP2Kids is an independent educational initiative designed to complement, not replace, formal classroom learning. Its content is educational and is not legal advice.
Why it matters
Why Should Kids Discover IP?
The ideas behind intellectual property are already part of a child’s everyday world.
Innovation
“I can solve problems.”
Learning about inventions encourages children to notice problems, imagine solutions and think about how new products and technologies are created.
Respect
“Other people's creations matter too.”
Stories, drawings, music, photographs and videos are made by real people. Using someone else's work responsibly matters.
Brands
“Why do I recognise this?”
Names, logos, symbols and packaging are everywhere. Children discover how brands help us recognise where products and services come from.
Design
“How something looks can matter.”
From toys and bottles to furniture and gadgets, children discover that creativity can shape the appearance of everyday products.
Future Thinking
“My creation could become something bigger.”
A drawing can become a character. An invention can become a product. A name can become a brand.
Everyday clues
They already see IP every day.
BRAND NAME / LOGO
→ Trademark
A distinctive identity clue for a business or product.
NEW INVENTION
→ Patent
A technical solution that may qualify for patent protection.
STORY / DRAWING / MUSIC
→ Copyright
Original creative work that may be protected by copyright.
PRODUCT APPEARANCE
→ Design
Visual features of a product that may qualify for design protection.
Our philosophy
We don't teach children IP law. We help them become curious creators.
✨ Who created this?
✨ What makes it original?
✨ How could I improve it?
✨ How should I respect someone else's creation?
✨ How could I protect something I create?
Our promise
The IP2Kids Learning Promise
CREATE
Encourage imagination, curiosity and original thinking.
UNDERSTAND
Discover how brands, inventions, designs and creative works connect with IP.
RESPECT
Recognise and appreciate the creativity and work of others.
PROTECT
Build a basic understanding that different creations may be protected in different ways.
The basics
Four Big Ideas to Discover
These are introductory ideas, not legal advice. Different creations may be protected in different ways.
Trademarks
Protect distinctive brand identities such as names, logos and other signs.
Patents
Protect qualifying inventions and technical solutions.
Copyright
Protect qualifying original creative works such as stories, drawings, music, photographs and videos.
Designs
Protect qualifying visual features of products — how they look rather than how they work.
Questy's Idea Adventures
15 Adventures. One Big Journey of Ideas.
Each adventure starts with one child-friendly passage. Children can read it themselves or use Read to me to hear it in a gentle voice. Five easy clue questions are based mainly on the passage, followed by Questy's Discovery and a short Case File of what the child discovered.
After all 15 adventures, Questy's Ultimate IP Challenge provides one light 10-question review. It is designed for reinforcement and celebration, not pass or fail.
Ready for Questy’s Idea Adventures?
Join Questy and start exploring the amazing world of ideas.